- A brand partnership celebrating and acknowledging excellence, innovation and premium customer experiences within the hospitality industry in South Africa.
- Audi brand is the official vehicle partner for the 2026 LUXE Restaurant Awards
Johannesburg, 16 February 2026 – Audi South Africa is proud to announce a brand partnership with the LUXE Restaurant Awards this year, reinforcing both brand’s commitment to aligning with premium platforms that reflect innovation, craftsmanship and contemporary luxury.
The partnership positions Audi South Africa as the official automotive partner of the 2026 LUXE Restaurant Awards, as well as presenting the most prestigious award of the evening, “Restaurant of the year”.
Through this partnership, Audi will showcase its brand pillars of design, performance and innovation within a setting that celebrates refinement, creativity and excellence.
Shared brand values and alignment
Audi South Africa and the LUXE Restaurant Awards share a dedication to pushing boundaries within their respective fields. This is more than an awards evening. It’s a tribute to culinary artistry, innovation, and excellence. Both brands recognise innovation, authenticity and precision as factors that continue to shape modern luxury.
The partnership reflects a natural alignment between automotive design and culinary craftsmanship, connecting with audiences who value quality, attention to detail and emotional experiences.
Markus Schuster, Head of Audi South Africa, said: “The LUXE Restaurant Awards celebrate individuals and establishments that continually redefine excellence. Anchored in the Four Rings’ focus on innovation, design and performance, this partnership reflects a strong and natural brand alignment.”
Chad Fourie, Founder of the Luxe Awards, added: “Audi South Africa brings a level of design leadership and progressive thinking that aligns naturally with the ethos of the LUXE Restaurant Awards. We are proud to welcome the brand as our official automotive partner for 2026.”
About Audi South Africa
Audi South Africa is a German premium automotive brand recognised for progressive design, advanced technology and precision engineering. Guided by the philosophy Vorsprung durch Technik, Audi continues to deliver premium mobility solutions while creating meaningful brand experiences beyond the vehicle.
About the LUXE Restaurant Awards
The LUXE Restaurant Awards spotlight excellence in South Africa’s culinary and hospitality industry, honouring outstanding restaurants and chefs, and celebrating exceptional contributions to dining and service excellence.
